Bow Heritage Trail
DK-CM
DK-CM
Creation of the logo for the Bow Heritage Trail, as well as small visual identity guideline (colour palette and typeface)
Our approach was to reboot the character of the Trail back to its origins, avoiding the Idea Store era identity which was highly inconsistent with the project’s history and extant plaques. Additionnaly, we wanted to keep the logo closely indebted to the blue/gold palette of the original trail - the Tower Hamlets Neighbourhoods identities are now history themselves but the plaques and the Trail remain contemporary.
Creation of the logo for the Bow Heritage Trail, as well as small visual identity guideline (colour palette and typeface)
Our approach was to reboot the character of the Trail back to its origins, avoiding the Idea Store era identity which was highly inconsistent with the project’s history and extant plaques. Additionnaly, we wanted to keep the logo closely indebted to the blue/gold palette of the original trail - the Tower Hamlets Neighbourhoods identities are now history themselves but the plaques and the Trail remain contemporary.
︎︎︎ 2024